Edible architecture – an outdoor experience

Edible architecture – an outdoor experience

What could be more Italian than the 140-year-old gourmet chocolate, Venchi walked into an edible pavilion at an amusement park dedicated to Italian food culture ?!
Carlo Ratti Associati, the design brain behind the facade paintings using unmanned aircraft; a human-powered floating gym along the Seine in Paris; Even a fully robotic bartending system on a cruise ship among several other famous projects, now brings us an edible pavilion – a brown building! Made of Venchi praline for FICO Eataly World, an amusement park dedicated to Italian food culture to be unveiled early next month, the pavilion appears to be the perfect place to refer the venue to the spread of knowledge about Italian food and wine. Interactive in nature, edible pavilions form several unique experiences where digital tools and physical space together produce magic – in this case reconnect users with emotionally tale, Hansel and Gretel, in particular. 30,000 praline builds artificial intelligent structures highlighted by a surface of 3 meters (10 feet), 6 meters (all made of 20 feet) made entirely of chocolate candy. Thus keeps the pavilion sustainable as it is almost entirely edible!

Edible architecture – an outdoor experience

By taking the exhibition space, one step ahead, the designers have worked with Venchi to create some chocolate-related experiences, including a one-of-a-kind database to measure one’s reaction and feelings, when one likes the Venchi prinatal. After entering through the brown walls, visitors engage in a digitally amplified tasting experience, as each is invited to sit inside the cubicle and try a different Venchi prism.

After an individual tasting experience, visitors enter the ‘chocolate portrait’ room, where the recording of visitors’ previous emotions is analyzed and shown in vibrant colors. In this very delicate and exhilarating space, dozens of portraits of men, women, and children of all ages responded to the pleasure of chocolate rising in the air. Moving to the laboratory, the visitor then observes and takes part in the manufacturing of Venchi products. Here, they get a demo of the manufacturing process, and can also create fully customized chocolate tablets, tailored to their personal taste based on data about individual preferences collected in the previous area. Edible architecture – an outdoor experience

Using high-tech algorithms, Venchi has understood people and their favorite products so far! The designer’s involvement in creating a unique experience pavilion that excites, informs and engages the client is a pure proof of his finger on the pulse of the market. Kudos to the team for rediscovering our love